Weekly News Digest: Gen Z Chooses Keyboards Over Kegs
December is here, and with it comes the inevitable flood of “look what we did this year” content. This week: a study about why young people prefer gaming to drinking, and Logitech’s recap of their own store opening.
Gen Z Men Prefer Gaming to Pubs, Says Gaming Company
In a study that absolutely nobody commissioned to sell headsets, Logitech G has discovered that 61% of Gen Z Australian men prefer connecting with friends through online gaming rather than going to pubs. Shocking news from a gaming peripheral manufacturer.
The study surveyed 1,500 Australians aged 18-45 and found that gamers have 3.8 more hours of social time per week than non-gamers. Key reasons cited: affordability (pubs are expensive), relaxation (no Uber coordination required), and convenience (no pants required, presumably).
Logitech helpfully notes this study was conducted following the launch of their A20 X Gaming Headset. What a coincidence! Still, the underlying point is probably valid—gaming has become a legitimate social space, even if the messenger has an obvious agenda.
Logitech’s Store Opened and People Came
The Logitech Experience Store officially launched in San Francisco on December 4, and Logitech wrote 500 words about how great their own event was. Photographer Anthony Ghnassia premiered his book and showed off the MX Master 4. Artist Mike V demonstrated “psychedelic, hyperdimensional art” using a computer mouse.
There was a “Mega Mouse” for photo ops, free laser engraving for MX Master 4 purchases, and a ribbon cutting ceremony. This was apparently Logitech’s first U.S. store in 44 years, which is either impressive restraint or a sign that retail pop-ups are a new experiment.
If you’re in San Francisco and want to pose with a giant mouse before December 24, this is your chance.
That’s the week. Next week brings more December content. Expect “gift guides” and “year in review” posts until January.
